Companies with good company cultures, good pay and career development won’t find it hard to hire great talent because they offer perks that talented employees are always interested in having. According to gallop research many employees are not happy with their jobs owing to lack of great perks that go with their salaries. So, any company that offers people what they want will not face the problem of talent shortage.
Here are six ways to attract and retain great talent.
1. Offer on-the-job training and promotion
The strength of an establishment is known by the qualities of its employees. An establishment with a considerable number of “think out of the box” employees tends to achieve much success than those whose employees do not have this quality. So, it is about time you saw on-the-job training and promotion as something you have to provide in order to attract great talent. Great talent are interested in not only money, but things that will bolster their career.
2. Be clear about your value preposition
To attract great talent you have to be clear about your value preposition. If you are hiring people just to fill some positions, you won’t get great talent to work with. But when you have a deep understanding of your brand value, and know what distinguishes you from other establishments in your industry, it will be easy for you to figure out the talent whose values align with your brand vision. This is a great way to make the most out of your recruitment process.
3. Keep a balance between work and home life
Though job candidates are interested in earning good pay, they want to work where they will have time to spend with their family (and time for hobbies). Hiring managers should know that job candidates are humans and they have family to cater for. So, they (hiring managers) will attract great talent if they can provide staff bus to reduce commute time, create a working environment that makes employees to feel a sense of belonging, allowing people to work from home probably once or twice a week as long as standards are not compromised and productivity is not jeopardized. This way, employees will have more time to spend with their family. These perks can go a long way to keep a balance between work and home life.
4. Use employee referral programme
Providing great perks can go a long way to make your employees happy; and happy employees tend to stay over the long haul. One of the pecks you can offer to make your members of staff happy is to involve them in recruitment process as this can help you attract job candidates who have great potential. Keep in mind that employees will feel a sense of belonging when they are engaged. Use employee referral programme, which is being adopted by some companies today, to get them involved in recruitment process. Give them recruitment card (something that reveals your unique brand) to give to people whose skills fit your brand vision. Of course, you have to offer great incentives like holiday bonus, cash gift etc. to encourage them to spread the word.
5. Attend networking events
A great way to spot potential hires is to meet them in person prior to applying for a position in your company. If they are pleased with your employees’ benefit package and company culture, they will seek employment in your company. You can attend campus recruitment programme, job fair, professional sponsorship programme etc., to have access to talented people who have what it takes to make a great difference. Of course, an internship programme is also a great way to attract and retain talent.
6. Have an online presence
Social media, company website and YouTube channel are tools you can use to promote your brand and invariably attract talent to your company. You can connect with business professionals who are using linkedin to promote their personal brand and share your success stories with them. Let them know what makes your company a great place to seek employment by sharing your great perks such as stock option, car loan, house allowance, flexible working environment etc. Testimonials of happy employees and customers should be made available as well. Don’t lace your job description with not only the criteria the job candidates have to fulfil, but also great information that expresses your unique values.
In Conclusion
You can attract great talent to your company if you are willing to offer job candidates great perks. These are employment benefits that make people to work for you and stay over the long haul. If this piece has made an impact on your life, don’t hesitate to share it with your fans on Facebook and tweet it out on twitter. I would like to read your comment below.